People these days can tell when they are being sold to. They know that what they’re seeing is promotial, and they don’t trust that content.

Here's how and why to solve this using content driven marketing. It's about using editorial content, delivering it online, and gaining traffic, trust and reputation. 

As we all know, traditional paper-based newspapers are dying rapidly. The Internet is killing them, and they are facing almost certain doom. Because news are suddenly available for free online, and the content online will always be better updated and fresher, the paper based newspapers just cannot keep up doing what they used to do.

I have a few suggestions on how to embrace the modern web and social trends, allowing them to provide the best value to the readers, online as well as offline. I hope this will be useful to some newspapers that are looking for a way forward.

Facebook is by far the biggest social network in the world, and is growing rapidly. It has a several tools and features to get all these users to interact with your brand. I recommend you start with setting up a proper Facebook Page for your business. Here's how you can set it up yourself, and more importantly: How to use your Facebook Page once you have it!